Combat veteran, John Burk and his partner Joshua Sherrell, decided to enter the CBD industry by developing their own brand, knowing the impact it would have in the veteran community. By understanding and seeing first-hand veterans losing their life to opioids, and attending the endless doctors appointments for depression, sleeplessness, and anxiety, both Josh and John were determined to produce a quality product to give them hope. During the development phase, they came to realize how unnecessarily high other companies mark-up their products, so they made it their mission to make sure every product they release would be affordable.  Veteran or not, everyone deserves to have access to holistic alternatives and the chance to be free from Big Pharma’s handcuffs.